.MUSIC (dotMusic) is a specialized domain name for the global music community and industry. It is a music "badge" and recognizable web identity that gives music websites distinct advantages over traditional or generic domain name addresses.
A .MUSIC address will look like this in your web browser:
http://www.YourName.MUSIC
.MUSIC is:
•Unique
•Memorable
•Short
•Self-explanatory
•Recognizable
•Trusted
•Brand-enhancing
•Consistent
•Practical
Why does the Music Community need .MUSIC domain name?
Today's best practice for selecting an optimized domain name is ensuring that the domain name is highly-relevant, short and memorable. The less characters to convey what you represent the more effective the branding and marketability.
Finding a desired domain name has become increasingly difficult for artists, industry professionals and music companies because nearly all single-word domain names and close misspellings are already registered.
Established artists and bands such as the Eagles, the Police, the Doors, Kiss, Queen, Muse, Prince, Tool, Pink, Muse, ABBA, The Carpenters, Van Halen, Bruce Springsteen, Genesis, Scorpions, Journey, Chicago, Glay, Nirvana, Oasis, REM, Roxette, even Justin Bieber do not have their exact names in .COM. Since most bands use generic keywords for their artist brand names, the availability of those domain names are limited and buying them from their current domain owners will cost hundreds of thousands of dollars, even millions depending on the popularity of the generic keyword and its type-in traffic.
To add to the confusion, artists whose exact brand name match is not available in .COM, do not choose universally-consistent keywords to help fans remember what their official websites are. For example, the Justin Bieber official website is JustinBieberMusic.com, the official Queen site is QueenOnline.com, the official Eagles site is EaglesBand.com and the official Muse site is Muse.mu.
The .MUSIC Top-Level Domain will remove second-guessing and enable direct navigation to the artist's official website by simply typing in the artist's brand name and then followed by .MUSIC into the web browser. For example: JustinBieber.music, Queen.music, KISS.music and Muse.music. The .MUSIC domain will replace the ineffective and risky domain name structure that exists today in music. Under the .MUSIC trusted umbrella, the new paradigm of navigating music websites is consistent, fast, simple and authenticated.
How do Music Consumers & Music Community benefit from .MUSIC?
Today's Internet domain space does not offer trust or credibility to consumers for determining if the music website visited is official and legitimate. Unfortunately, 95% of all digital music is pirated according to IFPI. Piracy and monies flowing to unlicensed music site owners hurts music artists. Unlicensed music websites are also risky to visit because of their high probability of infecting Internet users' computers with malware, spyware and viruses.
The objective of the .MUSIC domain is to offer artists, industry professionals and music companies a safe haven and trusted Internet zone that Internet users can identify as authenticated, verified, credible, organized and consistent. This ensures that monies will flow directly to the artists and the music community, not to pirates or illegitimate website owners. This added level of authenticity will also increase customer trust, awareness and loyalty towards the brand name the .MUSIC domain is associated with.
The .MUSIC domain will be to the music community as the .EDU domain is to the educational community: Safe, trusted, recognized, credible, consistent, self-explanatory, and organized. Music fans no longer have rely on search engines for their music search. They can simply input the .MUSIC website address URL of their choice directly into their web browser. Key advantages and benefits for music fans and Internet users will be increased speed, reliability and simplicity. Artists and music entities also benefit by receiving increased traffic and higher conversions in regards to lead generation and music sales.
How does .MUSIC get Official Websites more traffic through SEO?
Search engine optimization (SEO) experts always highlight the significance of having your brand name in the web address URL as well as your primary keyword that describes what you do or sell. The .MUSIC domain simultaneously integrates both techniques, without increasing the length of the website domain by adding unnecessary characters. This ensures music entities are easily recognized with the shortest and most memorable domain.
This way, search engines such as Google or Bing will be able to recognize the relationship between both the brand and the specific primary .MUSIC keyword extension. As a result of the strong association, high relevancy and the link popularity (credibility) of the .MUSIC domain, search engines will favorably rank the official website higher in the search results. Top search engine results translate into increased traffic, high conversions and more sales or leads.
What are examples of .MUSIC domain name web addresses?
Artist: MichaelJackson.music, Madonna.music, Eminem.music
Band: U2.music, Radiohead.music, MGMT.music, Beatles.music
Indie Band: ShaynaZaid.music, TheXX.music, ArcadeFire.music
Musician: JimmyPage.music, LarsUlrich.music, Flea.music, Slash.music
Composer: DianeWarren.music, DesmondChild.music, BobDylan.music
Manager: PaulMcGuinness.music, IrvingAzoff.music, DocMcGhee.music
Producer: QuincyJones.music, DrDre.music, BrendanOBrien.music
Engineer: AndyWallace.music, GeoffEmerick.music, EddieKramer.music
Promoter: BillGraham.music, PhilipAnschutz.music, ChuckMorris.music
Industry Pro: JimmyIovine.music, TedCohen.music, BobLefsetz.music
Company: Universal.music, Myspace.music, Ticketmaster.music
Org./Association: ASCAP.music, RIAA.music, Grammy.music
Venue: RadioCityHall.music, KeyClub.music, HollywoodBowl.music
Radio: KROQ.music, Pandora.music, BBC.music, Sirius.music, XM.music
Studio: AbbeyRoad.music, RecordPlant.music, CapitolStudios.music
Song: BohemianRhapsody.Queen.music, PokerFace.LadyGaga.music
Album: Nevermind.Nirvana.music, BackInBlack.ACDC.music
Genre: Rock.music, HipHop.music, Country.music, Pop.music
Geographic: Japan.music, Texas.music, London.music, Africa.music
Cultural: Greek.music, French.music, Arabic.music, Bollywood.music
Education: Juilliard.music, MENC.music, Berklee.music, MI.music
Mood: Love.music, Sad.music, Aggressive.music, Happy.music
Instrument: Guitar.music, Drum.music, Piano.music, Bass.music
Keyword: Download.music, Buy.music, License.music, Lyrics.music
Website:http://www.music.us
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